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The Fira looks for sponsoring to save the Hall the Automobile

Fira of Barcelona, the organizer of the Hall the International the Automobile of Barcelona, that Wednesday was seriously wounded after the announcement of Anfac, the Spanish employer's association of the manufacturers of cars, of which no of its associates will go to the event, is negotiating with several private companies which they sponsor the hall with the aim of distributing the income coming from esponsorizar between the marks of cars and contributing, thus, to pay for its presence in the hall. In case it accepts an excellent number of manufacturers, the hall would be saved.

Yesterday, the voices coming from several scopes of the society followed one another indicating the error of the decision of Anfac and asking the manufacturers who reconsider their absence. One is all the companies that assemble cars in Spain: Seat, Nissan, Volkswagen, Peugeot, Citroën, General Motors, Renault, Mercedes, Santana and Iveco.

The mayor of Barcelona, Jordi Hereu, considered the decision a “serious error�, because he is one of the more important halls “for Barcelona�, and “a great platform through where they pass a million people�. The president of the Chamber of Commerce of Barcelona, Miquel Valls, expressed his “total support� to the president of the hall, Enric Lacalle, and he was united to Hereu in the request of which the companies associated in Anfac “reconsider the decision�. And the Secretary General of the UGT of Catalonia, Josep Maria Alvarez, requested a “effort to them�.

At the moment, who is striving more is Fira of Barcelona. Sources near the hall, whose celebration is predicted between the 9 and the 17 of May, explain that the negotiations to look for sponsoring, some of which is already very outposts, have been carried out as a result of an amendment of November agreed to by the PSOE and CiU in the Congress to the project of law for the suppression of the tax of the patrimony.

This one, with the excuse of the 90 anniversary of the event, considers the hall an event exceptional public interest, which allows fiscal deductions of 90% to the companies that sponsor the event, they promote as long as it including the logo in the publicity that does during two years.

The hall will put the money obtained at the disposal of the marks, reason why, according to the same sources, to the manufacturers “a penny will not cost to them practically� to go to the fair.

Example: if a company disburses a million Euros to sponsor the hall, when the tax of benefits pays (it has in case them) it will have an advantage of 90%, that is to say, Property will give back 900.000 to him. But the hall will enter the million, will put that it at the disposal of the sector. Or, said of another one, it will distribute it to way between the marks so that they pay for his presence. “The money is not an excuse not to attend�, explained the sources yesterday, in clear reference to Anfac.

Fira of Barcelona has predicted to explain these associated advantages to the 28 of Aniacam, the employer's association of the importers of vehicles, next day 5. The president of the association Germa'n Lopez Madrid, insisted yesterday on which “each mark is sovereign� and located to the week that comes. Sources of Aniacam assure that practically all the import marks have predicted to attend the hall. Volvo, Jaguar, Fiat, Honda and Alfa Romeo have expressed, at first, their intention to be.

The Catalan Government hope that Anfac recalls to mind, according to declared the adviser of Work, Sea Serna. But the lieutenant of mayor of Property and Economic Promotion of Barcelona, Jordi William Meats, and the president of the PP of Barcelona, Alberto Fernandez Diaz, directly pointed at the “conflicts� between Anfac and the central Government by the decision of the manufacturers to leave the Barcelonian hall.


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