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Hornby surpasses its centenary and announces a new edition of the Aston Martin de Bond for Scalextric

LONDON. - The company of modelismo Hornby, proprietor of Scalextric and Airfix, has celebrated its centenary (1907-2007) more fort than ever. Nostalgia and the liking by the modelismo have driven their sales until the point of which spent Christmases they have increased in more of a 20%, but the company does not relax. This year will on sale remove new jewels from its cars of races, like the Aston Martin and the Alfa Romeo of the special edition of the new film of James Bond (“Quantum of Solace�).

“We are something surprised of which the sales continue strong being spent the period of Christmases�, the executive director of Hornby said, Frank Martin, who emphasized that “the month of January has been very positive�.

According to it explained the own company, the sales of electric trains and Scalextric before Christmases have had their continuity with the complements put in the market at the end of December and January.

In it has helped that Hornby is in the heat of process of renovation of its models. The digital controls of control are the bet of this company so that the users can operate new possibilities in the Scalextric and the trains, like operating more cars and changing of tracks. “The sent products this month have been very well received� said Martin.

However, the models of the company are not trims exclusively in the children, which explains, according to Hornby, that has only registered certain loss of business in the retail British market. Something that has been able to resolve thanks to its expansion by Europe, to coast, that yes, to reduce its new features to be able to increase the production, recognized Martin.

For 2008, Hornby has announced some succulent new features. On the one hand “Doctor Who� will put on sale little figures of the series of television and “the Shaun ewe�. On the other, the company will extend its supply of modelismo with new electric trains and scale models of its Airfix branch, well-known company by its reproductions of piston-engine airplanes that were bought by Hornby in 2006.

In spite of these launchings, the company adopts an attitude of caution for this year. According to Martin, the deceleration in the growth in Europe will suppose a cut of the income in a million pounds (1.34 million Euros).

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