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The Hall the Automobile of Barcelona will count on 53 marks
The Hall the Automobile of Barcelona counts on the request of 53 marks for the next edition of the month of May, a number record in comparison with the 44 that were present in the past edition of 2007, according to confirmed the president of the hall, Enrique Lacalle, who assured that the sponsors have been “key� to obtain it.
The announcement arrives after Thursday the marks of the National Association of Manufacturers of Automobiles and Trucks (Anfac) would announce that, finally, also they will go to the Hall. For Lacalle, the change of opinion responds to that “the atypical and extraordinary� conditions are this year and to that in a while of fall of sales “the million visitors cannot be despised� who go of average to this fair.
The person in charge of the contest declined to make specific the number of sponsoring of the event and the bottom and resources that will contribute because it trusted that the number grows the next weeks, although yes asserted that “neither the marks come free nor are public subsidys�.
It emphasized the important fiscal reductions from which the sponsors of the event will benefit, which they will be able to claim tax relief 90% from his contribution to the Hall in the quota of the Tax of Societies whenever they are committed to place the logo of the hall in his publicity during two years (2009 and 2010), as it anticipates the Law of Patronage.
According to Lacalle, to these “excellent news� for the sector, also it contributed the amendment that the past month of December approved the Congress of the Deputies, in that declared the Hall the Automobile --that 90ª celebrates east year anniversary his-- like an event of special public, comparable interest to an Expo or Olympic Games.
The person in charge of the event emphasized that these contributions will revert “to the benefit of the marks� so that they can confront the costs that its attendance supposes. The distribution of the bottom of the sponsors will become of equitable form based on the square meters that are assigned to each participant.
“Everybody will receive the same amount by squared meter�, asserted the commercial director of Fira of Barcelona, Ricard Zapatero, who explained that the price by squared meter of this edition is in the 65.5 Euros against the 63 Euros of the past edition.
The organization now has ahead the task of being closing not only the sponsorships, but of beginning to assign the spaces to each mark. Altogether, those will be about 45,000 inner square meters that will occupy “stands� that will be adjudged following the antiquity of the mark in the hall and the concentration that becomes by automobile groups.
The total surface that will occupy the event will be 250,000 meters squared, considering the tracks of tests and exhibition, as well as other deep spaces.
For Lacalle the fair will be “a revulsive one� for the sector and trusted that he is “full until the flag� not only of participants but also of public, since it foretold that the million visitors stay.
Also it announced “ultrapopular� prices to attract them at moments of crisis. The economic impact for the economy of Barcelona is not far from negligible either, since it ascends to the 80 million Euros, informed.